Toy Fairs

Over the years, multiple manufacturers of Bella Sara Merchandise have showcased their products at toy fairs and previews around the world. These events were often closed to the public and only open to potential investors. Many of these events include unreleased prototypes of Bella Sara toys.

2008 American International Toy Fair

The American International Toy Fair was held at the Jacob Javits Convention Center between February 17th through the 20th.^[1]^[2]

Sababa Toys were displayed during the preview.

2008 Fall Toy Preview

Organized by the Toy Industry Association, the Fall Toy Preview is a 3-day event held every October at the Dallas Market Center in Dallas, Texas. ^[3] The event is considered "the toy industry's most important preview of products under development for the following year". ^[4]

Paradise Kids Bella Sara Toys toys were displayed during the 2008 preview. ^[5]

Bella Toy Prototype
Fiona Toy Prototype
Jewel Toy Prototype
Thunder Toy Prototype

2009 Hong Kong Toys and Games Fair

The Hong Kong Toys and Games Fair is organized by the Hong Kong Trade Development Council and held at the Hong Kong Convention and Exhibition Center in Hong Kong, China every January. The event sees over 2,000 exhibitors from around the world and is the 2nd largest toy event in the world. ^[6]

Multiple Paradise Kids Bella Sara Toys were displayed during the 2009 event^[7] held between January 5th through the 8th. ^[8]

Unreleased Harmony Packaging
Bella Toy Prototype Packaging
Fiona Toy Prototype Packaging
Jewel Toy Prototype Packaging
Thunder Toy Prototype Packaging
Bella Toy Prototype
Bella Toy Prototype
Jewel Toy Prototype
Unknown Horse
Unknown Horse
Unknown Horse
Unknown Horse
Unknown Foal next to Human Doll
Unreleased Harmony and Unknown Foal
Unreleased Harmony and Unknown Foal

2010 American International Toy Fair

Jakks Pacific Mom and Baby Toys were showcased at the Hidden City Entertainment booth during the 2010 American International Toy Fair organized by the Toy Industry Association. ^[9] The event took place from February 14th to the 17th at the Jacob Javitz Convention Center in New York City and featured over 100,000 toys from dozens of manufacturers ^[10].

Pt. 2 is available here.

2011 American International Toy Fair

Jakks Pacific toys were showcased at the 2011 American International Toy Fair held by the Toy Industry Association. ^[11]The event took place between February 13th through the 16th at the Jacob Javitz Convention Center in New York City. ^[12]

A line of Jakks Pacific Bella Sara Toys based on the horses from "Starlights" were showcased but never released. Rosebriar and Petal from the Jakks Pacific Mom and Baby Toys were also displayed but not part of the set's release.